Usually as us entrepreneurs and marketers like to come up with new ideas, and introduce them to the marketplace. Well clearly… not every idea is a good idea even though we like to think so.
Sometimes our brightest ideas gets shut down by the market where they think it sucks and they make sure to let you know of this through their response towards your new idea, meaning no one will buy it..
So in order to quickly figure out whether the market is receptive to your offer, you need to clearly have some sort of landing page, and drive some traffic to it.
Usually driving about 1,000 visitors to an offer page is enough traffic to give you an insight as to whether your new idea or offer, is worth pursuing.